Q4 2020 Performance of Top iOS Film & Television Apps in the US

As the year 2020 came to a close, the Film & Television category on the iOS platform in the United States saw significant activity. Sensor Tower provides a detailed look into how the top applications performed during the fourth quarter.

Disney+ experienced a notable increase in weekly active users, climbing from 4.7M to nearly 6M by the end of December. Downloads peaked in the weeks of December 21 and 28, with around 660K and 645K respectively, while revenue also saw a rise, with the week of December 21 marking a high at approximately $6M.

Hulu: Watch TV shows & movies maintained steady revenue throughout the quarter, ranging from $2.2M to $2.7M. Downloads saw a spike during the week of November 23, hitting nearly 478K. Weekly active users reached a high of over 13M in the same week, indicating a strong end to the year.

Netflix showed consistency in revenue, with figures hovering around $2.2M to $2.7M. The platform's downloads saw an upsurge in December, with the week of December 21 recording over 664K downloads. Active user numbers saw a slight increase towards the end of the quarter, reaching over 21M.

HBO Max: Stream TV & Movies had a remarkable week of December 21, where revenue more than doubled to $4M compared to the previous weeks, which averaged around $2M. Downloads also saw a significant jump during this period, with nearly 640K in the same week. Active users increased steadily, ending the quarter with over 3.3M.

STARZ saw fluctuations in revenue, dipping to around $800K in the week of December 21 but recovering to over $1M by the year's end. The app's downloads and weekly active users both peaked in the last week of December, with approximately 91K downloads and 389K active users.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analytics tools offer an in-depth perspective on the trends and numbers shaping the mobile app industry.